At Nethype, our process moves from questions to priorities, from priorities to design and development, and from launch to continuous improvement.
Before we recommend a theme, redesign, migration or custom feature, we want context: the current storefront, business model, products, customer journeys, markets, technology, integrations, constraints and where the business is going.
Depending on the project, we may review UX, CRO, navigation, mobile experience, product discovery, collections, PDPs, cart, performance, SEO, analytics, apps and technical setup.
The goal isn't a long document full of observations. It is to distinguish between what is merely imperfect and what is actually worth fixing.
We translate findings into priorities. Some work is foundational, some directly affects conversion, and some can wait. We prefer a roadmap that can evolve over a rigid specification written before the project has really begun.
We use Figma where it adds value: journeys, key templates, component systems, interactions and visual direction. We don't believe every possible state needs to become a static screen before development begins. Design and development should overlap intelligently.
For some businesses, Wonder Theme gives us a strong foundation. For others, Wonder needs substantial customisation. Some projects are better served by a more custom architecture.
Theme when it makes sense. Custom when it doesn't.
Development turns the storefront into a real product. Work can include theme development, custom sections and functionality, apps, integrations, Markets, subscriptions, product feeds, analytics and connections to external systems.
We test the experience as a system: responsive behaviour, navigation, product options, cart logic, content, integrations, tracking, redirects, SEO considerations and real customer journeys. Then we launch. But launch isn't where we stop.
A live store produces something prototypes cannot: real customer behaviour. The roadmap changes because the evidence changes.
We can agree on a monthly allocation of hours and reserve that capacity for your business. Together, we prioritise discovery, design, development or ongoing improvements according to the current roadmap. The work and schedule depend on the project; there is no universal month-by-month timeline.
The longer a team works with a store, the more context it accumulates. Instead of repeatedly onboarding new suppliers, the business can keep moving with a team that already understands the ecommerce operation.
No. A clearly defined one-off requirement may be better served by a fixed scope. But when ecommerce is an important revenue channel and the roadmap keeps evolving, a continuous model can make much more sense.
Tell us what you want to improve, build or migrate. We will discuss your priorities and suggest a practical next step. Contact us at info@nethype.co.
We Didn't Start With a Shopify Theme. We Built One Because of What We Learned.
Why We Prefer Long-Term Shopify Partnerships Over One-Off Projects
Yes. If your image library is incomplete or the existing photography does not reflect your brand’s direction, we can define a visual direction and use AI to create additional imagery for your store. This can include product-focused visuals, lifestyle scenes and supporting campaign images. This is a separate paid service: we agree on the scope and cost, then deliver the approved assets to you. For visuals featuring your products, we need suitable references and review the results with you to check their appearance and details.
Yes. We can transfer product descriptions and other agreed content from your existing platform or Shopify store into the new templates. Where the structure changes, we can adapt the formatting and presentation to the new design.
We usually offer a free basic audit before a redesign to identify the main issues and discuss where improvements could have the most value. If deeper research or technical analysis is needed, we agree on that scope separately.
Yes. We review your existing store and agree on which data, content and functionality need to be transferred, along with the technical requirements for the move.
It helps to have your goals, current challenges, brand materials and important deadlines ready. Ideally, you also provide product information, photography and approved content. We explain what is needed for your project.
We stay in touch, monitor how the store is working and help address issues or identify the next improvements. The scope and duration of post-launch support are agreed as part of the project. For ongoing design and development, we also offer monthly partnerships.
Ideally, you provide approved copy, product information and brand assets. We can migrate existing content, adapt it to new templates and help with product descriptions or other storefront text where agreed. Specialist copywriting is not our core service, so broader editorial or SEO content requirements are discussed separately.
